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Webflow for B2B SaaS

Let marketing ship without waiting on engineering. I build Webflow sites with the CMS, analytics, experiments and product handoffs already thought through.

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The bigger picture

Keep your engineers on the product.

Where the line usually falls

Webflow

The marketing site

  • Pages, and the components behind them
  • The CMS, and who can publish to it
  • SEO and the structural work under it
  • Experiments on the marketing pages

The handoff

Signup, and what follows

  • Form to record
  • Campaign attribution
  • Analytics events
  • Route into auth

Your product

The application

  • Login and account data
  • Billing, plans and entitlements
  • Provisioning
  • Anything reading live data
The marketing site should move quickly without pulling engineering into every request. Webflow owns the marketing layer, the product team keeps owning the product, and the middle is the only part that needs both.

Reusable systems

Build systems, not forty pages.

SaaS sites grow in predictable directions: integrations, comparisons, alternatives and use cases. Model each as a system and the site can grow without every new page becoming a new build.

Page system One structure, many pages

Comparisons

Integrations

Alternatives

Use cases and industries

Comparisons
A consistent model for product-versus-product pages.
Integrations
One structure for every product connection.
Alternatives
One system for replacement-intent pages.
Use cases and industries
The same product positioned for different audiences.

What it connects to

The stack matters as much as the pages.

Webflow The marketing site

Decided early

Decisions that matter in B2B SaaS.

  1. 01

    Where the marketing site stops and the product starts

    Usually further into Webflow than teams expect, and expensive to pull back later.

  2. 02

    Which system owns the lead

    The destination changes what the form does, how attribution is carried, and what happens when a write fails.

  3. 03

    Whether repeated pages need a system

    Four comparison pages may stay pages; forty integrations, alternatives and use cases need a model that can grow.

  4. 04

    Who edits the site, and how often

    A team shipping weekly needs a different component system from one shipping quarterly.

Before you ask

Questions about B2B SaaS.

Can our marketing team publish without waiting on engineering?

Yes, and it is usually why the site moved to Webflow. I build the CMS, the components and the Editor permissions around what your team actually publishes, so changing a headline is not a ticket.

Can you connect the site to HubSpot, Salesforce, or Segment?

Yes. Forms, attribution and events get handed to the systems you already run, and I test the record that lands rather than the success message in the browser.

Can our in-house team take over afterward?

Yes, and it is built for that: consistent classes, components that explain themselves, documentation where the behavior is custom. A retainer should be something you keep because it is useful.

Do you work with us continuously or just build and leave?

Either. Most of my SaaS work is ongoing, as a monthly retainer at published rates, one request at a time, cancel any month.

Other industries

Building something else?

Reach out and see if we are a good fit.

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Currently booking two to four weeks out.