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Amplitude with Webflow

Amplitude belongs on a marketing site when it helps explain what happens after signup. I keep the event list small, tie identity to the product and leave out the tracking nobody will trust later.

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Amplitude integrations like this usually take 2–4 days

How it works

How the handoff works.

  1. 01

    Event

    Named, fired deliberately

  2. 02

    Identity

    The visitor, before they are anybody

  3. 03

    Campaign

    Parameters carried to signup

  4. 04

    Product

    The same person, in the product

    Key handoff

  5. 05

    Verify

    The event schema checked against the plan

Why this is the key handoff

An event nobody trusts is worse than no event. The work is deciding what counts as an event before any of them are sent, then proving the ones that arrive carry the identity and the campaign that produced them. A small list somebody believes beats a long one nobody opens.

Before you wire it

Three things that commonly go wrong.

  1. 01

    The marketing site and the product count different people

    Amplitude's device ID on the website and the user ID in the product are separate identities until something joins them. Without that, the funnel starts at signup and the acquisition half is invisible.

  2. 02

    Shared naming rules prevent event drift

    `Signup Clicked`, `signup_clicked` and `Clicked Signup` are three events in the same chart. The taxonomy gets an owner and a convention before the SDK goes on, because changing names later can complicate historical comparisons.

  3. 03

    The SDK is not free on a marketing page

    It is real JavaScript on the main thread of pages measured by Core Web Vitals, so I measure its impact and choose a loading strategy from that. Deferring it is usually right and it changes which early events you get.

What you are buying

What is included.

  • A concise event taxonomy for marketing interactions

  • Signup and conversion events tied to product identity

  • Campaign attribution carried into the first product events

  • Consent-aware loading

  • Deferred SDK loading where performance matters

Other integrations

Wire up something else?

Reach out and see if we are a good fit.

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Currently booking two to four weeks out.