Blog
Practical guides to what Webflow costs, what the platform will and will not do, how migrations actually run, and what to ask a developer before hiring one.
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Performance
Getting cited by AI search, for a site with ten pages
llms.txt, structured data and the machine-readable artifacts, and an honest assessment of which of them anything currently reads.
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Performance
Core Web Vitals, explained for the person who has to fix them
Three metrics, what each actually measures, and which of your problems each one is telling you about. Without the jargon.
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Platform limits
Custom code in Webflow, and where it belongs
Webflow's code fields have a hard character limit and no version control. What belongs in them, what belongs elsewhere, and how to keep a site maintainable either way.
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Migrations
How to migrate without losing search traffic
Search equity can be protected. Rankings cannot be promised. What the difference means in practice, and the sequence that keeps traffic steady.
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Migrations
Redirect mapping, the part everyone skips
The single highest-leverage hour in a migration, and the one most often left out of a quote. How to build the map, and how to check it afterwards.
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Platforms
Sanity or Webflow CMS for a marketing site
One is a CMS attached to a renderer and the other is a content backend with no opinion about pages. What that difference costs on each side, and the case for running both.
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Platforms
Modeling content in Sanity for a marketing site
The schema decisions that decide whether a marketing team can work in Sanity: what becomes a document, what becomes a block, and where a page builder stops being a good idea.
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Migrations
What a Squarespace export actually contains
One blog page, your text, and not much else. The specific list of what stays behind, and what that means for the rebuild.
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Performance
Structured data for a services business
What to mark up when you sell work rather than products, what it gets you, and the markup that will earn you a manual action.
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Platform limits
Webflow's CMS limits, and what to do when you hit them
Collection caps, reference depth, and the point where a catalog stops being content. How to tell before the build rather than after the import fails.
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